04 — Video Editing
The first three seconds, taken seriously.
Most video does not fail because of the camera. It fails in the edit — too slow to open, too long to hold, and captioned as an afterthought for an audience watching with the sound off.
- Video Editing
- Social Cutdowns
- Brand Films
- Product Video
- Motion Graphics
- Subtitles & Captions
- Colour & Sound
- Ad Creative
The problem
One master export, five platforms, nobody watching.
The usual pattern: a single landscape edit is made, then squeezed into a square and a vertical frame with the subject's head cropped off, uploaded without captions, and opened with a title card nobody stays for.
Every one of those is an editing decision, and every one of them is fixable before the video goes anywhere near a media budget.
What does Digital Pro do in video editing?
Editing and post-production: social cutdowns, brand films, product and explainer video, ad creative, motion graphics and titles, colour, sound, subtitles and per-platform versions.
We work from your footage, a shoot you have commissioned, or licensed and existing material — and we cut a version per platform rather than one export forced into four aspect ratios.
What's included
How the work breaks down.
Scoped to the problem, not to a package.
Story & structure
What the piece is for, who it is aimed at, and the order the argument runs in — decided before the timeline opens.
The edit
Pace, selects, the opening seconds, and the cut that keeps someone past the point they would usually scroll.
Finish
Motion graphics, titles, colour, sound mix, music and burned-in captions for the sound-off majority.
Versioning
Per-platform aspect ratios and durations, framed for each rather than cropped from one.
Got a problem shaped like this one? That's a good reason to talk.
Book a Strategy CallHow we work
From brief to result.
Five stages, with something reviewable at the end of each.
- 01
Brief
Purpose, audience, platform, length and what the viewer should do next.
- 02
Assembly
Selects and a rough cut you can react to before the detail work starts.
- 03
Edit
Pace, structure and the opening seconds tightened against the brief.
- 04
Finish
Graphics, colour, sound and captions.
- 05
Deliver
Per-platform exports at the right specs, plus a master you keep.
Related work
This capability, in practice.
One project where this work did the heavy lifting.
Ready to talk
Let's talk about your video editing.
Book a strategy call and we'll go through where you are now, what's getting in the way, and whether this is genuinely the work that would move things.
- Talk through your situation
- Get an honest read on the fit
- Leave with a clear next step
A conversation about your business — not a sales script.
Choose a time directly from our calendar. We'll look at where you are, what's getting in the way, and what we'd actually do about it.
Book a Strategy CallFAQ
Video Editing questions, answered.
The things clients ask before they commit.
Do you shoot as well, or only edit?
Our work here is the edit and the post-production. We cut from your footage, from a shoot you have arranged, or from existing and licensed material.
If a project genuinely needs new footage, we'll say so at the brief rather than after we've run out of usable shots.
Do we need a new video for every platform?
You need a new edit, not a new shoot. A vertical cut is not a landscape cut with the sides removed — the framing, pace and text placement all change.
One set of footage usually supports several genuinely different edits, which is far better value than commissioning several shoots.
Do you add captions?
Always, and burned in by default. A large share of social video is watched with the sound off, and platform auto-captions are frequently wrong in ways that are worse than having none.
Captions are also the cheapest accessibility improvement available to any brand publishing video.
What about music and licensing?
We use properly licensed music and keep the licence on file. Track choice is a brief decision, not a last-minute one — it sets the pace of the edit.
If you have a brand sound or a track already licensed, we'll work to it.
Other capabilities
They work better together.
Each capability stands alone, but the compounding happens when they connect.
Branding & Design
We don't simply make businesses look better. We work out what a brand should stand for, how it should communicate, and why a customer should choose it.
Explore Branding & Design 02Communication Strategy
Most businesses don't have a marketing problem. They have a clarity problem. We settle what you say, who you say it to, and in what order.
Explore Communication Strategy 03Print Design
Print is unforgiving: you cannot patch it after it ships. We design for the press, the substrate and the viewing distance, then supply artwork that runs first time.
Explore Print Design 05Search & AI Visibility
SEO helps customers find your business. AEO helps your brand become part of the answer. We build for both, because discovery no longer happens in one place.
Explore Search & AI Visibility 06Performance Marketing
Paid media is the fastest way to buy attention and the fastest way to waste money. We run it against qualified demand, revenue and acquisition cost.
Explore Performance Marketing 07Content & Social
Content is how a brand earns attention between purchases. We plan it against real demand and the questions buyers ask, then produce it consistently.
Explore Content & Social 08Web & Ecommerce
A website is not a design project with a business attached. It's the place every other channel sends people — and where the money is made or lost.
Explore Web & Ecommerce 09AI Systems & Apps
Not AI for its own sake. We build the internal tools, apps and automations that remove the repetitive work a growing business quietly drowns in.
Explore AI Systems & AppsOne next step
Let's build something worth finding.
One call, your business, and a straight answer about what we would and wouldn't do.
Book a Strategy Call