08 — Web & Ecommerce
Websites designed to do more than look good.
Fast, accessible, search-ready sites and stores — built around the buying decision, wired for measurement, and structured so search and AI can read them.
- Shopify
- WordPress
- Ecommerce
- UX/UI
- Website Development
- Conversion Optimisation
- Landing Pages
- Email Marketing
- CRM
- Automation
The problem
Pretty is not the same as persuasive.
A site can win a design award and still lose every enquiry. The gap is almost always structural: unclear hierarchy, no obvious next step, pages built for the org chart instead of the buyer, and a technical foundation search engines struggle to read.
We design from the buying decision backwards — what someone needs to believe, in what order, before they'll act.
What does web and ecommerce include at Digital Pro?
Discovery and information architecture, UX and visual design, front-end and back-end development, content structure, technical SEO foundations, accessibility, performance, analytics, conversion optimisation, email and CRM integration.
We build on Shopify, WordPress, headless and custom stacks. The platform is chosen to fit how your team actually works — not because it's the one we prefer to build on.
What's included
How the work breaks down.
Scoped to the problem, not to a package.
Strategy & UX
Sitemap, page-level intent, content requirements and the conversion path for every template.
Design
A component-based design system applied across every template, built from the brand rather than beside it.
Build
Clean semantic markup, sensible templates, real performance work, and a CMS your team can use without breaking the layout.
Grow
Tracking, CRO, email and CRM integration — then improvements based on real behaviour rather than opinion.
Got a problem shaped like this one? That's a good reason to talk.
Book a Strategy CallHow we work
From brief to result.
Five stages, with something reviewable at the end of each.
- 01
Discovery
Business goals, audience, competitors, sales process, current analytics and search data.
- 02
Architecture
Sitemap, intent per page, content requirements and conversion paths.
- 03
Design
Visual direction, then a reusable component system.
- 04
Build
Development, content, technical SEO, accessibility and performance.
- 05
Launch & iterate
Redirects, testing, analytics and Search Console — then CRO based on real behaviour.
Related work
This capability, in practice.
One project where this work did the heavy lifting.
Ready to talk
Let's talk about your web and ecommerce.
Book a strategy call and we'll go through where you are now, what's getting in the way, and whether this is genuinely the work that would move things.
- Talk through your situation
- Get an honest read on the fit
- Leave with a clear next step
A conversation about your business — not a sales script.
Choose a time directly from our calendar. We'll look at where you are, what's getting in the way, and what we'd actually do about it.
Book a Strategy CallFAQ
Web and Ecommerce questions, answered.
The things clients ask before they commit.
Do we need a full rebuild, or can you improve our current site?
Often the current site is worth keeping. We audit structure, content, technical health and conversion paths first, then recommend the smallest change that gets the result.
A rebuild is right when the platform genuinely limits performance, the architecture fights search, or the design system can't stretch to what the business now needs. Not before.
Which platform do you recommend?
It depends on who maintains it and what it has to do. WordPress suits content-heavy marketing sites with a team publishing regularly. Shopify suits product businesses. Headless or custom suits complex requirements and larger teams.
We recommend based on your team's real capacity, not on what's fashionable.
Will a new site keep our existing search rankings?
That's a migration question, and it's where most rebuilds quietly lose traffic. We map every existing URL, set up redirects, preserve the content that earns rankings and monitor Search Console closely after launch.
It's planned in from the start rather than handled the week before go-live.
Can you handle email, CRM and automation too?
Yes — and it belongs in the same scope. The site captures the enquiry; email, CRM and automation decide what happens next.
Splitting those across suppliers is where leads go quiet between systems.
Other capabilities
They work better together.
Each capability stands alone, but the compounding happens when they connect.
Branding & Design
We don't simply make businesses look better. We work out what a brand should stand for, how it should communicate, and why a customer should choose it.
Explore Branding & Design 02Communication Strategy
Most businesses don't have a marketing problem. They have a clarity problem. We settle what you say, who you say it to, and in what order.
Explore Communication Strategy 03Print Design
Print is unforgiving: you cannot patch it after it ships. We design for the press, the substrate and the viewing distance, then supply artwork that runs first time.
Explore Print Design 04Video Editing
One good edit beats ten rushed ones. We cut for the platform, the sound-off viewer and the first three seconds, because that is where video is actually won or lost.
Explore Video Editing 05Search & AI Visibility
SEO helps customers find your business. AEO helps your brand become part of the answer. We build for both, because discovery no longer happens in one place.
Explore Search & AI Visibility 06Performance Marketing
Paid media is the fastest way to buy attention and the fastest way to waste money. We run it against qualified demand, revenue and acquisition cost.
Explore Performance Marketing 07Content & Social
Content is how a brand earns attention between purchases. We plan it against real demand and the questions buyers ask, then produce it consistently.
Explore Content & Social 09AI Systems & Apps
Not AI for its own sake. We build the internal tools, apps and automations that remove the repetitive work a growing business quietly drowns in.
Explore AI Systems & AppsOne next step
Let's build something worth finding.
One call, your business, and a straight answer about what we would and wouldn't do.
Book a Strategy Call