Insights
Insights from Digital Pro.
Written from the work rather than the news cycle: what's actually changing in search, branding, ecommerce and growth — and what to do about it.
Latest
Articles.
Practical pieces on the decisions our clients are actually facing.
SEO & AEO in 2026: how businesses need to optimise for Google and AI search
For years, businesses competed primarily for one thing: Google rankings. In 2026, that is no longer the whole picture.
Digital Pro Brand BreakdownBranding trends for 2027: what will make brands stand out in an AI-dominated world?
What will successful brands look like in 2027? Probably less perfect than you expect.
The Growth FixMoving from WordPress to Shopify: advantages, disadvantages and migration challenges
If you currently operate an ecommerce website through WordPress and WooCommerce, you may eventually ask: should we move to Shopify?
Digital Pro Brand BreakdownWhy your communication strategy should start with your WHY — not your logo
“We need a new logo.” It is one of the most common starting points for a branding project. But it is often not the real problem.
Topics
What we write about.
The same ground the work covers.
- Branding & Design
- Brand Strategy
- Communication Strategy
- SEO
- AEO & AI Search
- Google Ads
- Meta Ads
- Digital Strategy
- Ecommerce
- Shopify
- WordPress
- Social Media
- Content
- CRO
- Marketing Performance
Ready to talk
Would you rather just ask us directly?
Most of what ends up in an article started as a question on a strategy call. You can skip the queue and ask it in person.
- Bring your actual situation
- Get a straight answer
- No obligation either way
A conversation about your business — not a sales script.
Choose a time directly from our calendar. We'll look at where you are, what's getting in the way, and what we'd actually do about it.
Book a Strategy CallOne next step
Let's talk about your growth, not ours.
One call to look at where your business is today and where the opportunity sits.
Book a Strategy Call